CASE 3:
Yoga Meets Music Festival
at 9,000 feet

ALL PHASES not only builds events, we build solutions. A major client had an idea for a multi-faceted event: take one part music festival and one part yoga conference; combine to create a new and unprecedented type of event. But where to hold it? ALL PHASES identified the challenges this idea presented and through creative solutions, built a successful model for the client.

The client wanted to draw the health-oriented yoga clientele as well as the indie-rock loving crowds. The model needed to please both without alienating either. They also needed a viable site that would fit the demands of both aspects of the festival, and could also provide services and accommodations, all within the confines of their budget.

ALL PHASES proposed holding the event at a ski resort, which could provide all of the necessary infrastructure for the festival, including on-site accommodations, conference space for yoga, offices for production and venues for music. The size of the resort also allowed for the activation of over 100 vendors and sponsors.

The festival drew 3500 people over the course of three days and received favorable press, both locally and nationally. The resort enjoyed a surge in income during the typically quiet summer months, and the location of the event made for an easy commute from three major cities. The festival established itself as a brand, and is currently expanding to two resorts in two states this year.