CASE 2:
FESTIVAL ROCKS 8 CITIES
ON ONE DAY

ALL PHASES not only builds events, we build solutions. A major festival expanded from simultaneous shows in 3 US cities to 8 US cities in one year. ALL PHASES identified the challenges and opportunities for the client to create a streamlined production and successful execution of the national production.

The Festival needed to produce 8 festivals in 8 cities simultaneously for Earth Day 2008 that would incorporate music, speakers and a non-profit eco-village.

ALL PHASES implemented a national supervising team that hired and directed 8 local producers and staff. The large number of events allowed for strategic buying power of production items such as stage, sound, lights, and fencing. Sponsors were given activation in 8 major US cities. Non-profit organizations and emerging green technologies created a festival atmosphere. Relationships were formed with city officials to gain added support on the local level.

The Festival attracted over 200,000 spectators nationwide, and enjoyed national press coverage in publications such as the New York Times and USA Today. The seamless, multi-city production allowed for the festival and sponsors to effectively communicate the importance of Earth Day across the nation.